We want to make reading easier for our own kids, and all the kids struggling to read across the country. To do this, we are working to break down reading into it’s tiniest components, both from a “decoding” aspect (how do we sound out the words we see?) and a “meaning-making” aspect (how do we understand the stories we read?).

Our first product, Reading World, is an educational game designed to make the “decoding” aspect a piece of cake. Right now, reading is much harder than it needs to be. The letter “A” is written one way, but can be pronounced 8 different ways or not at all, depending on the word. English is not a language of rules, it is a language of exceptions. So we make it easier.