Develop Your Business and Leads with SEO

Growing one’s business and leads are two of the top goals of every businessperson. Lead growth and business growth go hand-in-hand. You won’t get one without the other. Many business owners, particularly start-ups think business and lead growth begin with the salespeople making phone calls. This view of building a business is outdated and unsuccessful.

While the good old telemarketing phone calls are still around, most communication happens online. Computers and smartphones grant people 24/7 access to information and each other. If your sales team isn’t complimenting their phone calling with online communication via email, social media, and SEO, you won’t be growing your business or number of leads well any time soon.

With the ready accessibility to the Internet, users expect to find information and answers to their questions immediately. However, there are millions of websites out there on the Internet and not all of them appear in search results. After all, a user is in a hurry to get specific information, so they don’t want to waste their time reading irrelevant website content.

Behind every search query typed in by a user, a Google SEO or search engine robot indexes and collects data from every website published on the web. Spiders crawl websites looking for keywords that match or are related to the words used in a user’s search query. The search engine robot uses a formula to the rank certain Web Pages in the search results that are seen by the user.

Why is ranking important? Well, going back to the previous points of Internet access and people’s expectations for immediate answers and information, the first handful of search results will be read while those on the following pages will likely be ignored. After all, who is going to click through multiple websites when their time is precious and short?

If search engine optimization is a foreign concept for you, it can be overwhelming as to know where to start and what to do. Here are some simple SEO tactics you can start to implement to catch the attention of search engine robots and gain a higher, more visible search results ranking:

Utilize Keywords

An excellent starting point for an SEO strategy is the implementation of keywords. When you set up an account with Google Search Console, you can access a handy keyword tool where you can find which industry or niche specific keywords, keyword phrases and keyword groupings to target and implement throughout the content on your website. When determining which keywords to target, look for ones with lower search volume, but high monthly searches.

Write Good Meta Descriptions

The Meta description is the one or two line blurb that appears under the clickable webpage heading. It gives a brief description of what that specific page is about. The length of the Meta description has been lengthened from 160 to 300 characters. Meta descriptions are to be short and concise. When writing Meta descriptions, think of the web user and the questions he or she may be asking when they are conducting the search.

Make Your Website Mobile Responsive

More people now browse the Internet on their smartphones than on a desktop or laptop computer. You likely have noticed the difference in screen size between a smartphone and computer. Websites that aren’t mobile responsive will fit the screen size of a desktop or laptop computer. Search engines, like Google, don’t like unhappy Internet users and since mobile responsiveness is big deals for a user experience that it is now a ranking factor in its search ranking algorithm.

Get Active on Google Business Listings

Google My Business is a great way for local businesses to get listed online. With GMB, businesses are listed on Google maps with directions, a summary of the company’s products and services, the company’s address, pictures, reviews and a link to the company’s website.

Reviews are also crucial. Aim to generate as many positive reviews as you can. With people conducting more business transactions online without interacting with the company, reviews are an invaluable way to gauge whether someone should work with a company or make a purchase from a business. Online users making their first purchase from a business will automatically read reviews about the company first.

Improve Your Website’s Speed

Web users expect to get what they’re looking for almost immediately. They are not going to sit around and wait a minute or two for a website to load. Instead, they will immediately go to another website. Site speed is also a factor search engine robots use in awarding search results rankings. Some ways to improve the loading speed of your website include allowing caching, compressing the size of images and videos, remove unnecessary plugins and scripts and have a reliable web host.

Optimize Your Images

While most visitors to your website will have no problem seeing your images, those who are blind, as well as search engines, will be unable to view them. Search engines are computers and only read text and numbers. These are brief descriptions of a few words telling what the image depicts. It is a good idea to implement keywords in the ALT descriptions.

While the basic search engine optimization tactics make for a good foundation and are easy to implement. It requires constant maintenance and adjustments over multiple years. For many small and medium-sized businesses, this can be more than what they can handle while also trying to manage the day-to-day operations of their businesses. As a result, many choose to hire an experienced, outside digital marketing company to handle and oversee their website’s SEO.

SEO can help grow your business by attracting leads to your website. Once the leads are obtained, the sales team must take them through your sales funnel to convert them into paying customers. Some leads, however, become stagnant, or dead. SEO combined with platforms to revive dead leads can help your business grow by leaps and bounds.

Lev Deych
Lev Deych
19:33 01 Apr 19
Designed a beautiful website and was very helpful when I needed adjustments and modifications. A pleasure to work with.
Michel Milord
Michel Milord
19:30 31 Dec 18
Woooow woooow super this man work very good I wish all friends can contact him they have good calification please let me know if you need him please go join us ok
Kensly Jean Gilles
Kensly Jean Gilles
15:20 22 Dec 18
My name is kensly jean Gilles, I'm the president of Foundation Haiti Project, they are very professional they do what they say ,I was vey happy when i see my website was look so professional, i strongly recommend this company guys ,please check it out . Thank you Technosavvy for all you for us .
Chase Jhonson
Chase Jhonson
07:13 14 Sep 18
Amazing work by the company and especially Jayesh Varsani he is very patient works with you personally fixes anything you need and stay on top of the sites and maintains the website. Very amazing work.
Sujith Weerasinghe
Sujith Weerasinghe
22:05 03 Aug 18
I am taking few minutes keep a note here because Jayesh deserve some positive feedback . I got in touch with TechnoSavvy to get some web design work done . His approach was very professional and outstanding. Where I call “Legendary Service” The design work reached me two days earlier well before the deadline . I was so impressed! They have met all my requirements and delivered at its best . Well done Guys !
See All Reviews
TechnoSavvy Solutions - TSS
5.0
powered by Facebook
Marina Datsen
Marina Datsen
2018-09-26T02:23:52+0000
Jayesh and his team are providing great service, they are hardworking and always available.
Sujith Weerasinghe
Sujith Weerasinghe
2018-08-02T16:02:45+0000
just wanted a keep a note here . I got in touch with Jayesh to get some web design work done . His approach was very professional and outstanding. Where I call “Legendary Service” The design work reached me two days earlier well before the deadline . I was so impressed! They have met all my requirements and delivered at its best . As result I wanted a drop quick note . Welldone chaps !read more
Jagdish Varsani
Jagdish Varsani
2018-07-06T09:21:09+0000
Rx Anil Hirani
Rx Anil Hirani
2018-06-30T11:38:09+0000
: "The team at TechnoSavvy is full of hard-working and considerate professionals. They can quickly adapt to the ever changing IT staffing environment and always take time to keep in touch with the contractors that they placed."read more
Danice Margret De Leon
Danice Margret De Leon
2018-06-13T17:15:44+0000
This guy made us more motivated because of his hardwork and skills! The real time response and his very accommodating personality is what we appreciated the most. We are very lucky to have met you Jayesh! For companies who are just starting or are wanting to take their ecommerce business to the whole new level, I highly recommend this guy a lot! :) His commitment and sense of teamwork is a must.read more
Narendra Bhudia
Narendra Bhudia
2018-05-17T06:26:43+0000
Jhordan Valencia Sandoval
Jhordan Valencia Sandoval
2018-05-09T00:36:24+0000
Mayur Varsani
Mayur Varsani
2018-04-12T10:52:37+0000
Jayesh Varsani & Team have done fabulous job designing our website for an Import Export business. Their professionalism and attention to the details have been outstanding. We strongly recommend TSS services.read more
Leo Kabakov
Leo Kabakov
2018-04-04T13:52:08+0000
Jayesh Varsani and team have done an amazing job by rebuilding our website integralinfosys(dot)com. Their response, service, professionalism and attention to the details have been outstanding. We strongly recommend their services.read more
Daxa Vaghjiyani
Daxa Vaghjiyani
2018-03-29T13:57:29+0000
TechnoSavvy Solutions is a Web Development company. The founder of TSS, Jayesh Varsani enjoys dealing with clients & ensuring their projects are successfully delivered through proper project management process. He is one of the upcoming young entrepreneurs who is passionate about providing support to the web world by making it easy, affordable and seamless process for businesses to thrive at its best. Jayesh's ambition is to make life easier for the businesses with TSS !read more
Rx Anil Hirani
Rx Anil Hirani
2018-03-25T09:45:42+0000
Next Reviews
Contact Us
close slider